Contextual Advertising

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The Use Of Digital Contextual Advertising: Effects In Different Scenarios

Philipp Meissner & Maximilian Beichert When the first websites were created, marketers saw their potential

By Maximilian Beichert / 21. January 2020

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From Data To Impact

Insights on Business Transformation, Consumer Behavior, Markets and Technologies

University of Mannheim • Prof. Dr. Florian Stahl • 68161 Mannheim • insights@digitaleconomy.org

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