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Online Branding People Analytics Social Media

Winning the War for Talent: 6 Strategies to Leverage Social Media and Employer Review Sites for Employer Branding

By Ben Moradi / 13. January 2025
Machine Learning

Product Recalls in the Automotive Industry

By Stefan Kluge / 18. November 2024
Marketing Analytics People Analytics

Customer Loyalty in the dynamic Electric Vehicle Market

By Frank Ohnesorge / 8. November 2024
Big Data Economics of Data People Analytics

Sports Analytics: How leading Sports Organisations leverage and monetize Data

By Frank Ohnesorge / 31. January 2024
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Online Branding People Analytics Social Media

Winning the War for Talent: 6 Strategies to Leverage Social Media and Employer Review Sites for Employer Branding

By Ben Moradi / 13. January 2025
Machine Learning

Product Recalls in the Automotive Industry

By Stefan Kluge / 18. November 2024
Marketing Analytics People Analytics

Customer Loyalty in the dynamic Electric Vehicle Market

By Frank Ohnesorge / 8. November 2024
Big Data Economics of Data People Analytics

Sports Analytics: How leading Sports Organisations leverage and monetize Data

By Frank Ohnesorge / 31. January 2024
Economics of Data Social Media

5 Ways Businesses Can Monetize Social Media Data

By Andreas Hamann / 18. January 2024
Marketing Analytics

Marketing in Times of Inflation

By Andreas Hamann / 22. September 2023
People Analytics Social Media

The Impact of Social Media on Goal-Setting Behavior and Self-Esteem: Exploring the Role of Social Comparison

By Victoria Meil / 28. August 2023
Online Branding People Analytics

The Complexities of Brand Purpose, Political Beliefs, and Consumer Behavior

By Victoria Meil / 26. July 2023
Artificial Intelligence Big Data Digital Pricing General Machine Learning Marketing Analytics

Real Impact Beyond Buzzwords: AI Methods in Marketing and Sales

By Frank Ohnesorge / 7. July 2023
Marketing Analytics

Measuring Digital Customer Experience Quality Along The Customer Journey

By Frank Ohnesorge / 27. June 2023
Analytics

The biases in online product reviews consumers and managers need to be aware of

By Frank Ohnesorge / 29. January 2023
Economics of Data

Monetizing Corporate Data

By Andreas Hamann / 9. December 2022

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From Data To Impact

Insights on Business Transformation, Consumer Behavior, Markets and Technologies

University of Mannheim • Prof. Dr. Florian Stahl  • 68161 Mannheim • insights@digitaleconomy.org
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