Generative Engine Optimization: How Firms Can Stay Visible in the Age of AI-Driven Search
Emilie Bauhofer & Andreas Hahmann The rapid diffusion of generative artificial intelligence (GenAI) and large
Artificial Intelligence
From Automation to Innovation
How Generative AI is Revolutionizing Business Processes Sebastian Holte and Tim Bublies Beyond the Buzz:
Augment, Don’t Replace: Human-AI Collaboration as a Success Factor in Modern Marketing
Carolin Wölfle & Emanuele Natale Artificial intelligence (AI) is no longer a futuristic concept –
Real Impact Beyond Buzzwords: AI Methods in Marketing and Sales
Sebastian Seibel & Frank Ohnesorge An Abundancy of Data Sources and Types With the current
The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences