From Automation to Innovation
How Generative AI is Revolutionizing Business Processes Sebastian Holte and Tim Bublies Beyond the Buzz:
Marketing Analytics
Customer Loyalty in the dynamic Electric Vehicle Market
Maxim Meier & Frank Ohnesorge As more car makers roll out electric vehicles, they are discovering an
Marketing in Times of Inflation
by Marcia Werner and Andreas Hamann After having dealt with several political, economic, and health
Real Impact Beyond Buzzwords: AI Methods in Marketing and Sales
Sebastian Seibel & Frank Ohnesorge An Abundancy of Data Sources and Types With the current
Measuring Digital Customer Experience Quality Along The Customer Journey
Paula Schäfer and Frank Ohnesorge The customer experience (CX) is more relevant today than ever
Different Ways to Capture Consumer Opinion
Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.
Managing Customer Experience
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel