How Social Comparison Shapes Consumer Behavior: Insights for Marketers
Elisabeth Bomhard & Ülfet Isci-Özalp Social media constantly presents curated snapshots of others’ lives—luxury vacations,
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From Automation to Innovation
How Generative AI is Revolutionizing Business Processes Sebastian Holte and Tim Bublies Beyond the Buzz:
Augment, Don’t Replace: Human-AI Collaboration as a Success Factor in Modern Marketing
Carolin Wölfle & Emanuele Natale Artificial intelligence (AI) is no longer a futuristic concept –
Unveiling Dieselgate’s Impact: How Volkswagen’s Emissions Scandal Shook the German Automotive Market
Johannes Poppa & Stefan Kluge Back in 2015, the world watched in shock as Volkswagen
Winning the War for Talent: 6 Strategies to Leverage Social Media and Employer Review Sites for Employer Branding
Louisa Fischer & Ben Moradi In the fierce ‘War for Talent,’ companies face unprecedented pressure
Product Recalls in the Automotive Industry
Sebastian Demleitner No matter if the object is ignition switches, floor mats, Barbie dolls or
Customer Loyalty in the dynamic Electric Vehicle Market
Maxim Meier & Frank Ohnesorge As more car makers roll out electric vehicles, they are discovering an
Sports Analytics: How leading Sports Organisations leverage and monetize Data
Tim Behrens & Frank Ohnesorge Elite sports are loved for their close finishes and extremely
5 Ways Businesses Can Monetize Social Media Data
Tilman Allar & Andreas Hamann Social media platforms have been on the rise for years:
Marketing in Times of Inflation
by Marcia Werner and Andreas Hamann After having dealt with several political, economic, and health