Beyond Price and Range: The Persistence of Home Bias in the German Battery Electric Vehicle Market
By Riana Frömmrich & Tim Bublies When a VW and a Hyundai cost the same,
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The Marketing of Misinformation
How Political Campaigns Use Psychology on Social Media Wiktoria Widynska & Alexandra Müller Over the
Generative Engine Optimization: How Firms Can Stay Visible in the Age of AI-Driven Search
Emilie Bauhofer & Andreas Hahmann The rapid diffusion of generative artificial intelligence (GenAI) and large
Leadership in Discourse
Part 1 of 2: What market-state alignment can teach us about democratic legitimacy by Stefan
How Social Comparison Shapes Consumer Behavior: Insights for Marketers
Elisabeth Bomhard & Ülfet Isci-Özalp Social media constantly presents curated snapshots of others’ lives—luxury vacations,
From Automation to Innovation
How Generative AI is Revolutionizing Business Processes Sebastian Holte and Tim Bublies Beyond the Buzz:
Augment, Don’t Replace: Human-AI Collaboration as a Success Factor in Modern Marketing
Carolin Wölfle & Emanuele Natale Artificial intelligence (AI) is no longer a futuristic concept –
Unveiling Dieselgate’s Impact: How Volkswagen’s Emissions Scandal Shook the German Automotive Market
Johannes Poppa & Stefan Kluge Back in 2015, the world watched in shock as Volkswagen
Winning the War for Talent: 6 Strategies to Leverage Social Media and Employer Review Sites for Employer Branding
Louisa Fischer & Ben Moradi In the fierce ‘War for Talent,’ companies face unprecedented pressure
Product Recalls in the Automotive Industry
Sebastian Demleitner No matter if the object is ignition switches, floor mats, Barbie dolls or