Leadership in Discourse
by Stefan Kluge Part 2 of 2: When human expertise meets generative AI For the
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Beyond Price and Range: The Persistence of Home Bias in the German Battery Electric Vehicle Market
By Riana Frömmrich & Tim Bublies When a VW and a Hyundai cost the same,
The Marketing of Misinformation
How Political Campaigns Use Psychology on Social Media Wiktoria Widynska & Alexandra Müller Over the
Generative Engine Optimization: How Firms Can Stay Visible in the Age of AI-Driven Search
Emilie Bauhofer & Andreas Hahmann The rapid diffusion of generative artificial intelligence (GenAI) and large
Leadership in Discourse
Part 1 of 2: What market-state alignment can teach us about democratic legitimacy by Stefan
How Social Comparison Shapes Consumer Behavior: Insights for Marketers
Elisabeth Bomhard & Ülfet Isci-Özalp Social media constantly presents curated snapshots of others’ lives—luxury vacations,
From Automation to Innovation
How Generative AI is Revolutionizing Business Processes Sebastian Holte and Tim Bublies Beyond the Buzz:
Augment, Don’t Replace: Human-AI Collaboration as a Success Factor in Modern Marketing
Carolin Wölfle & Emanuele Natale Artificial intelligence (AI) is no longer a futuristic concept –
Unveiling Dieselgate’s Impact: How Volkswagen’s Emissions Scandal Shook the German Automotive Market
Johannes Poppa & Stefan Kluge Back in 2015, the world watched in shock as Volkswagen
Winning the War for Talent: 6 Strategies to Leverage Social Media and Employer Review Sites for Employer Branding
Louisa Fischer & Ben Moradi In the fierce ‘War for Talent,’ companies face unprecedented pressure