Customer Loyalty in the dynamic Electric Vehicle Market
Maxim Meier & Frank Ohnesorge As more car makers roll out electric vehicles, they are discovering an
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Sports Analytics: How leading Sports Organisations leverage and monetize Data
Tim Behrens & Frank Ohnesorge Elite sports are loved for their close finishes and extremely
5 Ways Businesses Can Monetize Social Media Data
Tilman Allar & Andreas Hamann Social media platforms have been on the rise for years:
Marketing in Times of Inflation
by Marcia Werner and Andreas Hamann After having dealt with several political, economic, and health
The Impact of Social Media on Goal-Setting Behavior and Self-Esteem: Exploring the Role of Social Comparison
Jacqueline Zheng and Victoria Meil There goes your peace of mind, leaving you in a
The Complexities of Brand Purpose, Political Beliefs, and Consumer Behavior
Lea Huhn and Victoria Meil Political polarization and partisan antipathy between liberals (Democrats) and conservatives
Real Impact Beyond Buzzwords: AI Methods in Marketing and Sales
Sebastian Seibel & Frank Ohnesorge An Abundancy of Data Sources and Types With the current
Measuring Digital Customer Experience Quality Along The Customer Journey
Paula Schäfer and Frank Ohnesorge The customer experience (CX) is more relevant today than ever
The biases in online product reviews consumers and managers need to be aware of
Luca-Joel Schäfer and Frank Ohnesorge Recent figures highlight how critical online product reviews are to
Monetizing Corporate Data
An Overview of Existing Approaches and Challenges Pauline van Rüth and Andreas Hamann Often titled