Winning the War for Talent: 6 Strategies to Leverage Social Media and Employer Review Sites for Employer Branding
Louisa Fischer and Ben Moradi In the fierce ‘War for Talent,’ companies face unprecedented pressure
People Analytics
Customer Loyalty in the dynamic Electric Vehicle Market
Maxim Meier & Frank Ohnesorge As more car makers roll out electric vehicles, they are
Sports Analytics: How leading Sports Organisations leverage and monetize Data
Tim Behrens & Frank Ohnesorge Elite sports are loved for their close finishes and extremely
The Impact of Social Media on Goal-Setting Behavior and Self-Esteem: Exploring the Role of Social Comparison
Jacqueline Zheng and Victoria Meil There goes your peace of mind, leaving you in a
The Complexities of Brand Purpose, Political Beliefs, and Consumer Behavior
Lea Huhn and Victoria Meil Political polarization and partisan antipathy between liberals (Democrats) and conservatives
All change: The Transformation of Consumer Behavior during the COVID-19 Pandemic
Sarah Steinhauser and Ülfet Isci-Özalp Pandemic lasted over two years and has had significant social,
Different Ways to Capture Consumer Opinion
Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.
The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
Interpreting the Privacy Paradox
Factors Influencing Privacy Fatigue in a Mobile Application Environment Paula Heuser & Leonie Gehrmann The
Managing Customer Experience
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel