Leadership in Discourse
Part 1 of 2: What market-state alignment can teach us about democratic legitimacy by Stefan
People Analytics
How Social Comparison Shapes Consumer Behavior: Insights for Marketers
Elisabeth Bomhard & Ülfet Isci-Özalp Social media constantly presents curated snapshots of others’ lives—luxury vacations,
Winning the War for Talent: 6 Strategies to Leverage Social Media and Employer Review Sites for Employer Branding
Louisa Fischer & Ben Moradi In the fierce ‘War for Talent,’ companies face unprecedented pressure
Customer Loyalty in the dynamic Electric Vehicle Market
Maxim Meier & Frank Ohnesorge As more car makers roll out electric vehicles, they are discovering an
Sports Analytics: How leading Sports Organisations leverage and monetize Data
Tim Behrens & Frank Ohnesorge Elite sports are loved for their close finishes and extremely
The Impact of Social Media on Goal-Setting Behavior and Self-Esteem: Exploring the Role of Social Comparison
Jacqueline Zheng and Victoria Meil There goes your peace of mind, leaving you in a
The Complexities of Brand Purpose, Political Beliefs, and Consumer Behavior
Lea Huhn and Victoria Meil Political polarization and partisan antipathy between liberals (Democrats) and conservatives
All change: The Transformation of Consumer Behavior during the COVID-19 Pandemic
Sarah Steinhauser and Ülfet Isci-Özalp Pandemic lasted over two years and has had significant social,
Different Ways to Capture Consumer Opinion
Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.
The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences