The Marketing of Misinformation
How Political Campaigns Use Psychology on Social Media Wiktoria Widynska & Alexandra Müller Over the
alexandramueller | |
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alexandra.mueller@uni-mannheim.de Alexandra Müller completed her Bachelor's degree at Heilbronn University of Applied Science and her Master's degree at the University of Mannheim, specializing in marketing. She spent a semester abroad at the Nagoya University of Commerce & Business in Japan. During her studies, she gained practical experience as a student assistant at the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim. Since April 2025, Alexandra has been working as a research assistant at the Chair of Quantitative Marketing and Consumer Analytics. |
How Political Campaigns Use Psychology on Social Media Wiktoria Widynska & Alexandra Müller Over the