Corona

General People Analytics

How a beer brand might benefit from a world-wide outbreak of a virus – The Corona Case

Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan

By Andreas Bayerl / 28. January 2020

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From Data To Impact

Insights on Business Transformation, Consumer Behavior, Markets and Technologies

University of Mannheim • Prof. Dr. Florian Stahl • 68161 Mannheim • insights@digitaleconomy.org

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