Customer Loyalty in the dynamic Electric Vehicle Market
Maxim Meier & Frank Ohnesorge As more car makers roll out electric vehicles, they are
Consumer Behavior
The Complexities of Brand Purpose, Political Beliefs, and Consumer Behavior
Lea Huhn and Victoria Meil Political polarization and partisan antipathy between liberals (Democrats) and conservatives
All change: The Transformation of Consumer Behavior during the COVID-19 Pandemic
Sarah Steinhauser and Ülfet Isci-Özalp Pandemic lasted over two years and has had significant social,