Monetizing Corporate Data
An Overview of Existing Approaches and Challenges Pauline van Rüth and Andreas Hamann Often titled
An Overview of Existing Approaches and Challenges Pauline van Rüth and Andreas Hamann Often titled
Sarah Steinhauser and Ülfet Isci-Özalp Pandemic lasted over two years and has had significant social,
Lukas Klein und Stefan Kluge In an increasingly competitive business environment, companies are in search
Finn Stöhr und Stefan Kluge Blockchain technology has received much attention from researchers and practitioners,
Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.
Ivonne Mangels & Frank Ohnesorge Pressured by newbies – How established brands defend market share