Beyond Price and Range: The Persistence of Home Bias in the German Battery Electric Vehicle Market
By Riana Frömmrich & Tim Bublies When a VW and a Hyundai cost the same,
Year: 2026
The Marketing of Misinformation
How Political Campaigns Use Psychology on Social Media Wiktoria Widynska & Alexandra Müller Over the
Generative Engine Optimization: How Firms Can Stay Visible in the Age of AI-Driven Search
Emilie Bauhofer & Andreas Hahmann The rapid diffusion of generative artificial intelligence (GenAI) and large
Leadership in Discourse
Part 1 of 2: What market-state alignment can teach us about democratic legitimacy by Stefan
How Social Comparison Shapes Consumer Behavior: Insights for Marketers
Elisabeth Bomhard & Ülfet Isci-Özalp Social media constantly presents curated snapshots of others’ lives—luxury vacations,