Leadership in Discourse
by Stefan Kluge Part 2 of 2: When human expertise meets generative AI For the
Year: 2026
Beyond Price and Range: The Persistence of Home Bias in the German Battery Electric Vehicle Market
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The Marketing of Misinformation
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Generative Engine Optimization: How Firms Can Stay Visible in the Age of AI-Driven Search
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Leadership in Discourse
Part 1 of 2: What market-state alignment can teach us about democratic legitimacy by Stefan
How Social Comparison Shapes Consumer Behavior: Insights for Marketers
Elisabeth Bomhard & Ülfet Isci-Özalp Social media constantly presents curated snapshots of others’ lives—luxury vacations,