External Employer Branding – What Matters Most for Job Seekers?
A guide through the most important aspects of talent attraction Lukas Schreyer and Andreas Bayerl
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The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
Dynamic Pricing in 2021
What it looks like, how organizations benefit and customers react Alexander Rupertus and Andreas Bayerl
Interpreting the Privacy Paradox
Factors Influencing Privacy Fatigue in a Mobile Application Environment Paula Heuser & Leonie Gehrmann The
The Economic Characteristics of Data
by Alexandra Ritter & Florian Stahl Through the digital transformation, a new kind of data-driven
Managing Customer Experience
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel
How consumers deal with a product (un)related to a crisis
A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan
Methods and applications of Data Science in the context of Business & Economics
by Andreas Bayerl, Stefan Kluge, Maximilian Beichert, Florian Stahl Data Science as a field is
Developing a Clear Data Strategy
Key Aspects to Consider for an Effective Use of Data Wahab Moradi & Leonie Gehrmann
How a beer brand might benefit from a world-wide outbreak of a virus – The Corona Case
Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan